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Donor Media Toolkit

Why help promote the auction?

As a donor, when you help promote the Grounds for Health Coffee Auction, you not only increase the likelihood of the auction’s success, but you also make the entire process easier for yourself. For example, if existing customers purchase your coffee, they can add their winnings to a current order to lower shipping costs. You already have a relationship with them and by promoting the auction you become an advocate for the work of Grounds for Health. In our view, that’s a win-win situation!

We’ve put together these resources you can use in your social media and marketing campaigns. If you have any questions or special requests, please contact Justin: auction@groundsforhealth.org.

Key Dates:

  • Auction Opens: 12pm EDT / 9am PDT Wednesday, September 17, 2025
  • Auction Ends: 6pm ET / 3pm PT – Thursday, September 18, 2025

General Recommendations / Tips

Images for Instagram / Email:

Email Newsletter

Send an eBlast to all your customers / followers / e-mail subscribers promoting your participation in the auction and encouraging your clients to register and bid.

Sample content v1:

On September 18, the Grounds for Health Green Coffee & Equipment Auction returns—connecting coffee professionals to the women farmers who make our industry possible.

We are proud to join some of the biggest names in coffee to support women’s health at origin.

🩺 100% of proceeds directly fund life-saving women’s health programs in Ethiopia and Kenya.

Sample content v2:

Want to make a difference at origin while also getting some world class coffee? Get involved in the 17th annual Grounds for Health Auction! Since 1996, Grounds for Health has been delivering life-saving healthcare to women in coffee-growing communities and we’re proud to feature in this online event. Check out our offerings: <insert link to your donor page found HERE>
Register to bid: https://www.gfhauction.org/register/
All proceeds benefit women’s health programs in coffee-growing communities. This is a great opportunity to support Grounds for Health’s work to prevent cervical cancer, the leading cause of cancer death among women in developing countries.

Text email

SUBJECT LINE FOR EMAIL, or use your own: World class coffee auction on September 18 helps women at origin
Hi there. As you probably know, I am a great fan of Grounds for Health, a nonprofit that helps to care for women in the coffeelands.
They’re having an online auction on September 17-18, and we will be participating, so I thought you would want to know about it. You can bid on some of the best green coffees from the Americas, East Africa, and beyond. Also find equipment and services—all donated by the generous specialty coffee industry.
Bidding will be on September 17-18.
All information can be found here:  https://www.gfhauction.org/
Please feel free to forward this email to everyone! Bidding on this coffee will feel great in so many ways.
Thanks so much,

Email Signature

Put the following at the bottom of all your emails from now through September 18. Feel free to edit / modify to meet your needs.

 


We are proud to participate in the 17th Annual 2024 Grounds for Health Auction. Purchase our coffee to support women’s health in coffee-growing communities!
Register to bid!

 

Instagram

  • @groundsforhealth – use hashtag: #GFHAuction and link to https://www.gfhauction.org
  • Download all images (ZIP): 2024-gfhauction.zip

 

 

 

 

Homepage Images

Insert the following images on your homepage with links to: https://www.gfhauction.org – contact Justin for custom sizing requests: auction@groundsforhealth.org

 

GFH-auction-1

GFH-auction-2

Facebook

Facebook Profile Photo

You can also switch your profile photo to the image below. This is the image that shows next to your posts on your follower’s walls.

 

gfh-fb-profile

Example Posts

  • Register to bid on our coffees and help out a great cause! Grounds for Health Coffee Auction: https://www.gfhauction.org
  • Our coffee for a cause: Grounds for Health Coffee Auction: https://www.gfhauction.org
    EVEN BETTER: link directly to your company’s donor page found here: https://www.gfhauction.org/donors
  • We are proud to participate in this year’s Grounds for Health Coffee Auction. Register to bid on our green coffee: https://www.gfhauction.org/register/

Other Tips

  • Be sure to follow Grounds for Health: http://facebook.com/groundsforhealth and share our posts about the auction with your followers
  • Be creative and have fun! The more of your customers who register and bid, the more money you raise for Grounds for Health.

Twitter / X

  • Follow @grounds4health and retweet our posts about the auction
  • Use the hashtag #GFHAuction
  • Whenever possible, please link to our Twitter / X handle: @groundsforhealth
  • You can use any of the above images in your tweets

Sample Tweets:

  • Bid to win our coffees during the #GFHAuction. Thru September 18: http://bit.ly/2JfT8gs
  • Proud to support the #GFHAuction. All proceeds benefit @grounds4health http://bit.ly/2JfT8gs
  • Get involved: Bid on our coffee during the #GFHAuction: http://bit.ly/2JfT8gs

Stories & Videos

“For me, Grounds for Health is an opportunity, something positive. It is a privilege to have such wonderful professionals come here to train us. Above all, it has been a benefit for the women of the area.” – From: Most Significant Change – Importance of Training

“[Thanks to] this project, we are avoiding many children being left without their mom, many families being destroyed, and many women dying from this problem.” – From: Nicaragua – Bringing Us Together

Video