Why help promote the auction?
As a donor, when you help promote the Grounds for Health Coffee Auction, you not only increase the likelihood of the auction’s success, but you also make the entire process easier for yourself. For example, if existing customers purchase your coffee, they can add their winnings to a current order to lower shipping costs. You already have a relationship with them and by promoting the auction you become an advocate for the work of Grounds for Health. In our view, that’s a win-win situation!
We’ve put together these resources you can use in your social media and marketing campaigns. If you have any questions or special requests, please contact Justin: auction@groundsforhealth.org.
Key Dates:
- Auction Opens: 12pm EDT / 9am PDT Wednesday, September 23, 2026
- Auction Ends: 6pm ET / 3pm PT – Thursday, September 24, 2026
General Recommendations / Tips
- Please link to the Grounds for Health Auction site whenever possible: https://www.gfhauction.org
- To link directly to your own donation, you can find a link to your company’s page here:
https://www.gfhauction.org/donors/ - IMAGES: To download any of the images below, right click and “save as…” or drag image to a folder or your desktop.
- Special requests, please contact Justin: auction@groundsforhealth.org.
- Before you start anything, be sure to follow Grounds for Health:
- Instagram: https://www.instagram.com/groundsforhealth/
- Facebook: http://www.facebook.com/groundsforhealth
Images for Instagram / Email:
Email Newsletter
Send an eBlast to all your customers / followers / e-mail subscribers promoting your participation in the auction and encouraging your clients to register and bid.
Sample content v1:
On September 23-24, the Grounds for Health Green Coffee & Equipment Auction returns—connecting coffee professionals to the women farmers who make our industry possible.
We are proud to join some of the biggest names in coffee to support women’s health at origin.
🩺 100% of proceeds directly fund life-saving women’s health programs in Ethiopia and Kenya.
Sample content v2:
Text email
Email Signature
Put the following at the bottom of all your emails from now through September 23-24. Feel free to edit / modify to meet your needs.
We are proud to participate in the 18th Annual 2026 Grounds for Health Auction. Purchase our coffee to support women’s health in coffee-growing communities!
Register to bid!
- @groundsforhealth – use hashtag: #GFHAuction and link to https://www.gfhauction.org
Homepage Images
Insert the following images on your homepage with links to: https://www.gfhauction.org – contact Justin for custom sizing requests: auction@groundsforhealth.org
Facebook Profile Photo
You can also switch your profile photo to the image below. This is the image that shows next to your posts on your follower’s walls.
Example Posts
- Register to bid on our coffees and help out a great cause! Grounds for Health Coffee Auction: https://www.gfhauction.org
- Our coffee for a cause: Grounds for Health Coffee Auction: https://www.gfhauction.org
EVEN BETTER: link directly to your company’s donor page found here: https://www.gfhauction.org/donors - We are proud to participate in this year’s Grounds for Health Coffee Auction. Register to bid on our green coffee: https://www.gfhauction.org/register/
Other Tips
- Be sure to follow Grounds for Health: http://facebook.com/groundsforhealth and share our posts about the auction with your followers
- Be creative and have fun! The more of your customers who register and bid, the more money you raise for Grounds for Health.
