Since the auction began in 2009, it has raised over $540,000 in total for Grounds for Health cervical cancer prevention programs. Over the last five years, the donors who’ve had the best luck are those that promote the auction to their own followers and customers. After all, the more roasters/retailers who register and bid, the more support donations can raise.
To this end, we have created a special Donor Media Toolkit to help spread the word about the auction. You’ll find Facebook banners, images, links and sample tweets / posts.
Have a look at what some of our donors have done already:
Email to customers from Royal Coffee, Inc.
Valued Royal Coffee customers,
It is Auction time! GROUNDS FOR HEALTH has the world’s best coffee on the auction block. We want to encourage you to bid on your favorite coffee or something you have always wanted to try. The winning bids will make the world healthier for women who produce coffee. See the auction offerings at: http://auction.groundsforhealth.org/auction. The Grounds for Health auction runs through June 12, 2014.Since 1996, Grounds for Health has been establishing cervical cancer prevention programs in coffee growing communities. Cervical cancer remains the number one cause of cancer deaths for women in the coffee growing regions of the world. The good news is that cervical cancer is 100 percent preventable because it is the easiest cancer to detect, treat, and cure. And there is a robust coffee community to help Grounds for Health access and implement cervical cancer prevention programs in exactly the places it is needed most.
Enjoy roasting and drinking the reward of your winning bid and if it tastes a little sweeter than you expected, you will know why. Perhaps you will even feel inspired to take the next step and host an in-house promotional event and donate the proceeds to Grounds for Health. See this link to get ideas and support at: http://auction.groundsforhealth.org/cause-coffee/.
Coffee with a cause is a great adventure and Royal Coffee can’t wait to share the impact with you.
Sincerely,
Mayra Orellana-Powell
Tweets:
GO! Support @Grounds4Health by bidding on the Vario-W in #GFHAuction Today thru 6/12 only. http://t.co/OTnT8HcGMX
— Baratza (@Baratza) June 6, 2014
@grounds4health green coffee & equipment starts today! Visit http://t.co/KM0IFFhZRi to shop and bid. Check out our microlot Las Nubes!
— Fara Coffee Roasters (@FaraCoffee) June 5, 2014
red typica natural avaliable at @grounds4health coffee auction register bid #noblecause http://t.co/p3gwd12YWs pic.twitter.com/piyHZjxcZs
— Santa Felisa Coffee (@SantaFelisa) June 4, 2014
We just put our Kona Mountain Thunder up for auction to support Grounds for Health! http://t.co/9Rvxl6Vyy1 @grounds4health @RGCcoffee
— Nathalie Gabbay (@nathaliegabbay) May 29, 2014
@grounds4health Auction. Check out @swisswater FTO @RnfrstAlliance Honduaras Capucas.http://t.co/muQPrrHBzY
— Andrea Piccolo (@SwissWater_AP) May 29, 2014
Facebook Posts:
On behalf of all the women and families we serve, thanks again to all the donors. Your coffee and equipment donations make our work possible.
Have questions / suggestions? Leave them in the comments area below:
